9:30 am — 10:30 am BLOSSOM BALLROOM


This session discusses how to analyze the market and determine the direct competition and provides the details of what goes into a Market & Economic Feasibility Study. A Panel of Experts with experience in commissioning market and feasibility studies as well as those who write them discuss why this MUST be your first step – even before closing on your site or hotel.

Moderator: Bob Sonnenblick; Chairman, Sonnenblick Development LLC

Larry Broughton; CEO, BroughtonHOTELS
John Arnett; Strategic Advisory, Warnick + Company
Bruce Baltin, Sr. Vice President, PKF
Afshin Kateb; CFO, SBE/SLS Hotels
Dan Flannery; COO, Morgans Hotel Group

BLLA’s 2nd Annual International Boutique Lifestyle Hospitality Leadership Symposium is scheduled for October 21-23, 2013 in Los Angeles. To ATTEND, EXHIBIT or SPONSOR go directly to the event website at:

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